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Sarah Al Amiri – Chairwoman of the Emirates Scientists Council
Science Lead, Emirates Mars Mission (Hope Mission)
It doesn’t get bigger than planning a project with a tight innovation window and a world watching your success.
The Mohamed Bin Rashid Space Centre has set a stretch challenge to the Mars Mission team. The mission is planned, managed and executive by the team in the UAE.
They will do it the hard way: key technologies need to be designed, built and assembled locally, not imported which has historically been the fast track methodology for the UAE. Technical knowledge will be developed in the UAE through collaboration but not outsourcing.
This approach ensures the mission will leave behind a valuable and enduring legacy in the form of human capital. Creating a generation of experienced scientists and engineers trained and inspired by the Mars Mission.
Be inspired by this Big Hairy Audacious Goal (BHAG) and how teams can work against all odds to achieve something incredible together.
Director, Global Development – PCMA
Introduction based on trends, disruptors and what’s coming – with the view that we need to be proactive not reactive – looking at hypothetical scenarios of what might be happening in 10 years’ time .
Followed by facilitated table discussions that explore personal experiences, work arounds and insights. Sharing back to the plenary group for cohesive learning.
Partner & Consultant Director – Biz Group
Jim Collins author of Good to Great, recommends that you first get the right people on the bus, in the right seats and then you can drive the bus anywhere you like. But getting the right people is not so easy.
Some people say they have a gut instinct about people and can tell right away, others rely on comprehensive testing. In both instances we end up with a bit of a gamble on our hands and we play the percentages game.
The cost of making a bad hire is horrendous both in dollar terms and company culture. So getting it right deserves time, structure and research. In this session we will explore practical tips and approaches, developed by Dr Brad Smart and his son Geoff Smart in process called TopGrading.
Learn how to write a scorecard to attract A Players, Fast track screening interviews to move beyond the CV, Thoroughly match the candidate to the company culture and role, and get to the truth with references.
Vice President , Legacy – Expo2020
The Expo 2020 theme recognises that generating sustainable solutions to global problems demands collaboration across cultures, nations and regions, something in IAPCO we strongly believe in. The modern world is connected as never before, and changing with great speed.
Today, the world’s biggest accommodation provider owns no hotels. The largest software providers do not write the apps they sell. The number one retailer stocks no products and the most popular media organisation in the world creates no content. These companies have each recognised the value of sharing and collaboration, made possible by new technology. They empower people to say and do things differently; to connect with others, and to create something new.
An event for 25 million people with a city and region investing significantly and expecting legacy is a mamouth task. We get an inside look at their own approach to collaboration and sharing and how they are embracing this in their 3 year race to the event.
Learn how EXPO 2020 is collaborating locally and globally to explore if there are business opportunities for you. Understand how EXPO 2020 might change the events landscape for Dubai.
Leading world politicians are recently turning to focus within their borders, whilst businesses are still being encouraged to collaborate and think globally.
IAPCO members have limited choice but to think outside of their immediate countries or specialisms as the market gets tougher and clients have worldwide remits. So the big question remains should we compete or collaborate? The latter means by definition that we potentially need to compromise if we want to find a win/win solution.
We are going to host a debate to challenge the pros, cons and evidence for either remaining competitive or collaborating. Members will be asked to take a stance and share examples on where collaboration has delivered amazing results and the compromises worthwhile. Or where it didn’t end up making commercial sense or was more hard work than expected.
We will be looking for 2 or 3 people for each side to kick start the discussion, and then we will reach out to the audience for perspectives and questions. Building on the Multipliers materials, the Debate will require some parties to Switch Sides and argue from the other side.
The overall goal is to bring out all the issues and opportunities – so we have a collective understanding. From this, we will try to draw a conclusion on how IAPCO members could move forwards. What were the compromises people have to make – to win, PCO and CVBs compete rather than collaborate.
Partner & Consultant Director – Biz Group
Jim Collins author of Good to Great, recommends that you first get the right people on the bus, in the right seats and then you can drive the bus anywhere you like.
But getting the right people is not so easy. Some people say they have a gut instinct about people and can tell right away, others rely on comprehensive testing. In both instances we end up with a bit of a gamble on our hands and we play the percentages game.
The cost of making a bad hire is horrendous both in dollar terms and company culture. So getting it right deserves time, structure and research. In this session we will explore practical tips and approaches, developed by Dr Brad Smart and his son Geoff Smart in process called Top Grading.
Learn how to write a scorecard to attract A Players, Fast track screening interviews to move beyond the CV, Thoroughly match the candidate to the company culture and role, and get to the truth with references.
Senior Strategist – Siegal+Gale
This workshop based session will explore what it takes to create a compelling brand and the way to simply communicate to your audience.
See how brand is changing from Product or Image to the total experience and understand how this impacts your own business storytelling and positioning. If PCOs want to differentiate themselves or the events from the competition, they need to embrace the dynamic messages from Tom.
Be prepared to roll your sleeves up and work on your business story and brand positioning.
Working in table teams, compete to create the most compelling meeting legacy against some set criteria.
Work within parameters but think outside of the box.
Brainstorm with peers and co-create something sustainable and memorable that will make a lasting difference to the world. Be ready to pitch back to a panel of judges and astound your colleagues to win the coverted prize.
The distinctive sail-shaped silhouette of Burj Al Arab Jumeirah is more than just a stunning hotel, it is a symbol of modern Dubai. Yet for all the wonder this stunning structure provides when you finally see it in person, it is the service within that really makes the Burj Al Arab Jumeirah so extraordinary.
Repeatedly voted the world’s most luxurious hotel, this magnificent destination offers you the finest service and experiences throughout – right down to an optional chauffeur-driven Rolls-Royce, helicopter trips from an iconic helipad, private beach access, luxury leisure on a breathtaking terrace with pools and cabanas as well as some of the world’s best dining venues, including the highly acclaimed Nathan Outlaw at Al Mahara.
Atlantis, The Palm is a majestic 5 star luxury hotel in Dubai, and is located on The Palm, a man-made island that has captured the world’s imagination with its magnificent scale and ingenuity.
Atlantis, The Palm opened in September 2008, and spans a massive 46 hectares, with 17 hectares of water park alone. Atlantis also features exciting marine and entertainment attractions that the whole family can enjoy, and a collection of world-renowned and award-winning restaurants.
The ABD EL WAHAB was named after the street where it is located in Beirut, Lebanon. With its oriental décor featuring damascene walls, brass ornaments and blown glass elements, the restaurant is an invitation Lebanese Hospitality. As for the cuisine, it features not only traditional mezze, but also a choice of two daily dishes. Narguileh brings added enjoyment, making “Abd El Wahab” a delightful place to relax.
Mall of the Emirates is amulti-level shopping mall currently features more than 630 retail outlets, 7900 parking spaces, over 100 restaurants & Cafes, 80 luxury stores and 250 flagship stores.
It also hosts family leisure activities including Ski Dubai (the Middle East’s first indoor ski resort and snow park), the 500-seat capacity Dubai Community Theatre and Arts Centre and Magic planet, one of the largest indoor family entertainment centres in Dubai.
The Sheikh Mohammed Centre for Cultural Understanding is a non-profit organization to increase awareness established and understanding between the various cultures that live in Dubai.
Operating under the banner “Open Doors. Open Minds.” the SMCCU strives to remove barriers between people of different nationalities and raise awareness of the local culture, customs and religion of the United Arab Emirates.
Dubai Museum is the main museum in Dubai, United Arab Emirates. It is located in the Al Fahidi Fort, built in 1787 and is the oldest existing building in Dubai.
The museum was opened by the ruler of Dubai in 1971, with the aim of presenting the traditional way of life in the Emirate of Dubai.
When entering, one can see the fort constructed and the various displays that go along with it. From the fort, there is a path to the galleries, which display the general culture of the land, especially in the 1800s. It includes local antiquities as well as artifacts from African and Asian countries that traded with Dubai.
It also includes several dioramas showing life in the emirate before the advent of oil, in addition to artifacts from recent discoveries as old as 3000 BC.
An abra is a traditional boat made of wood. Abras are used to ferry people across the Dubai Creek in Dubai, United Arab Emirates. They travel between the water station at Shindagha/Al Ghubaiba on the Bur Dubai side, and the water station at Al Sabkha on the Deira side.
Dubai Spice Souk or the Old Souk is a traditional market (or souk) in Dubai, United Arab Emirates. The Spice Souk is located in eastern Dubai, in Deira and is adjacent to the Dubai Gold Souk The souk comprises several narrow lanes which are lined with open and closed-roof stores. Stores in the Spice Souk sell a variety of fragrances and spices from frankincense and shisha to the many herbs used in Arabic and South Asian food. In addition, several household, textiles, incense, rugs and artifacts are also sold in the Spice Souk.
Dubai Gold Souk or Gold Souk is a traditional market (or souk) in Dubai, United Arab Emirates. The souk is located in the heart of Dubai’s commercial business district in Deira, in the locality of Al Dhagaya. The souk consists of over 300 retailers that trade almost exclusively in jewellery. By some estimates, approximately 10 tons of gold is present at any given time in the souk.
If you’re looking for stylish boutiques, al fresco dining or simply a leisurely promenade along the waterfront, head to The Walk at Jumeirah Beach Residences.
Along this buzzing boulevard, there’s plenty of opportunity to satisfy your retail cravings with an array of fashion, home and handicraft shops and boutiques. Boutique 1 is a multi-brand designer paradise that boasts both international and homegrown talent. A highlight is the small outdoor Covent Garden Market, where you can check out stalls offering jewellery, food treats and homewares, as well as take in performances by street entertainers. And don’t miss the new shopping area called The Beach and the open-air cinema
After an afternoon of shopping, you can grab an iced latte at a café, such as Paul, or sit down for a fine meal at one of Dubai’s best restaurants. Or just watch the world go by—Thursday and Friday nights are popular for strolling couples and families.
Issam AbdulRahim Kazim is the Chief Executive Officer of Dubai Corporation for Tourism and Commerce Marketing – the body responsible for the branding, promotion and marketing of the Emirate of Dubai.
With Dubai’s Tourism Vision to attract 20 million visitors per year by 2020, the Corporation is dedicated to working with private and public sector tourism and commerce partners to promote Dubai’s position as a leading international business and leisure destination around the world.
Under his remit he will oversee the development and activities of the Corporation, which was established in December 2013, as an affiliate of the Dubai Government’s Department of Tourism and Commerce Marketing (DTCM).
Issam took up this post in February 2014, joining the DTCM from the Dubai World Trade Centre (DWTC), where he was the Director of DXB Live, a subsidiary of DWTC. In his role he was responsible for creating and developing strategic live events such as Dubai Sports World, Dubai Music Week and Dubai Classics. Prior to this, Issam was the Director of Corporate Marketing and Communication for DWTC. He has also worked with Nakheel and with Dubai Bank/Dubai Tadawul.
Sarah has been appointed in 2016 as the Chairwoman of the newly established Emirates Scientists Council, with the objective to further develop and strengthen the Science and Technology sectors in the UAE.
Sarah Amiri is currently the Deputy Project Manager and Science Lead of the Emirates Mars Mission (Hope) at the Mohamed bin Rashid Space Centre (MBRSC). Her current task is to enable the research environment for the first generation of UAE Planetary Scientists.
In 2015 Sarah was selected as one of 50 young scientists by the World Economic Forum for her contribution to the development efforts in the fields of Science, Technology and Engineering.
Sarah has worked in MBRSC since 2009 on various roles including a software engineer and Head of Research and Development.
Jan Tonkin is the founder and Managing Director of The Conference Company. With more than 25 years’ experience, conferences, exhibitions and awards programmes have been the focus of Jan’s professional life, both in Britain and in New Zealand.
Formed in 1990, The Conference Company has become New Zealand’s leading PCO business with offices in Auckland, Wellington, Christchurch and Dunedin and operations in Australia. The Conference Company is the only accredited member of IAPCO in New Zealand.
Jan is currently the President of IAPCO and Vice-Chair of the association’s Training Academy. She is a frequent speaker at IAPCO’s EDGE seminars and its Bespoke-EDGE sessions at industry trade shows and conferences.
Jan has been a member of the IAPCO Council since 2008, and Vice-President for the last two years. She is also Vice-Chair of the IAPCO Training Academy and is a regular presenter at IAPCO seminars.
Today she still works at the coal face of meeting planning, as hands-on managing director of our busy company. She organises meetings of all shapes and sizes throughout Australasia and beyond, with particular expertise in government and academic, professional and scientific association conferences.
Michelle Crowley leads the Professional Convention Management Association’s [PCMA] global development strategy and global education and communications channels.
She joined PCMA in 2009 to develop and grow PCMA’s Global Initiatives Department. Michelle and her team support PCMA’s global planner members with education and resources which in turn help them further their own organization’s global initiatives.
She also architects and executes programs, in regions throughout the world; to assist in developing local meetings supplier communities. Michelle has a degree in International Relations and a minor in Spanish from the University of Illinois – Urbana/Champaign.
Hazel began her career in the UK in 1985 where she started to build her extensive knowledge and experience of Leadership & HR Management. She has held various senior HR Management positions in the service, retail, sales and financial sectors where she acquired her ability to drive major change in organisations.
In the start of 1996 Hazel moved to the Middle East and was able to utilise this knowledge and expertise as a senior consultant working on projects for multinational, government and local. Hazel Cowling’s role as a Partner & Consultant Director includes the direction, development and quality of biz-ability’s consultant team. Her team are also responsible for setting standards that ensure that the services provided exceed client expectations.
Hazel is an approved ILM trainer who is accredited to run the ILM’s Certificates in Leadership and Certificates in Coaching. She has worked with local organisations to develop tailored ILM programmes that not only focus on competency issues but also contribute heavily to business success.
She is an accredited Top Grading consultant. Top Grading is a tool that helps organisations to attract, select and retain A Players. She is working with clients here in the Middle East to implement Top Grading to resolve their retention of talent issues.
Hazel has also enjoyed great success in running large team building events particularly when these focus on creating real understanding of organisation values. Hazel has proven ability as an executive coach for senior executives.
In 2011 she added being an accredited Multiplier trainer and coach to her credentials, helping senior leaders in organisations leverage the talent & use more of the intelligence that exists.
Gazelles Accredited Coach & ME Regional Adviser to the Gazelles International Board. Multipliers Leadership Master Practitioner.
Hazel has built an impressive reputation and successful multi-million dollar business, biz-group FZ LLC, during the past 24 years based in Dubai. Over two decades ago, and with just US$700 in her pocket, Hazel founded biz-group, which she has developed from a small training company into an organisation of 62 professionals servicing the Middle East’s corporate training, team building, employee engagement and business coaching needs.
Passionate about impacting performance, biz-group’s success is a testament to Hazel’s entrepreneurial spirit. A strong believer in the multiplying effect of exceptional leadership, Hazel facilitates strategic workshops for executives, is a regular commentator on business leadership issues and a keynote speaker at HR conferences throughout the region and internationally.
Each of the business divisions has been aligned with top international partners. This ensures the most up to date and relevant global thinking is bought to the region, whilst still being one of the few UAE grown businesses that truly understands the diverse workforce.
Marjan Faraidooni is Vice President of Legacy at Expo 2020 Dubai. Her role is to ensure delivering a positive, sustainable and enduring economic, social and educational impact beyond 2021. The legacy aims to manifest itself through investments in infrastructure, redevelopment of the Expo site whilst promoting culture, history and traditions around the Expo 2020 Dubai theme of Connecting Minds, Creating the Future and key subthemes of Opportunity, Mobility and Sustainability.
Marjan joined Expo 2020 Dubai in March 2014 and has been leading the strategy development and execution of the legacy program since. Marjan has over 10 years of experience in government-related entities in Dubai, focused on the areas of strategy development & planning, business development and business excellence in multiple industries including, healthcare, real estate, hospitality and leisure & entertainment.
Prior to joining the Expo team, she was Director of Portfolio Strategy at Dubai Holding (DH), a government-backed global investment company where her responsibilities focused on the development and implementation of strategy across both investments and operating companies. Marjan has also led strategy and corporate planning for Dubai Healthcare City. Earlier in her career, she worked in the Executive Office of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, focusing on healthcare research and planning.
Marjan holds a bachelor’s degree in Human Physiology and Psychology and a Master of Public Health from Boston University. She has completed a number of executive education programs including the Sheikh Mohammed Bin Rashid Program for Leadership Development.
Her hobbies include long distance running and photography.
A business postgraduate with a background in luxury hotels and hospitality.
Tom draws on his experience and expertise across many continents and industries to help brands perform and behave better for employees, customers and the communities they play in.
Mahir Julfar is responsible for the commercial strategic planning and delivery of DWTC’s exhibition and conference calendar. His focus is on promoting Dubai/DWTC as a world-leading destination for business tourism and commercial hub for international conferences, Exhibitions, Government, Corporate and Consumer Events, Weddings and External Events.
Mahir joined DWTC in 2005 and has since held commercial and leadership positions within the organisation that focus on client liaison, exhibitor and supplier relationships, and business development. In addition, he is a member of the Dubai Sports Council Investment Committee since 2006, and in 2014, he was elected to the ICCA Board as the Geographic Representative for the Middle East, (ICCA is the global community for the meetings industry)
Prior to joining DWTC, Mahir gained experience at Dubai Convention Bureau and Dubai’s Department of Tourism and Commerce Marketing. He holds a degree in Exhibition Management from University of Cologne – Germany and has completed his Advanced Management Program from IESE Business School – Barcelona/ University of Navarra.
Mubarak Al Shamisi is a UAE national who hails from Abu Dhabi’s second city, and its heritage heartland, Al Ain.
An experienced professional with strong analytical and management skills, Mr Al Shamisi, who holds a BSc in Business Administration from the University of Colorado Denver, USA, an MA in General Management from the LUISS Guido Carli University of Rome and an MA in Quality Management from the University of Wollongong in Dubai, entered the tourism industry in 2004 in the marketing department of the former Abu Dhabi Tourism Authority.
Since then, Mr Al Shamisi has gained experience across a number of tourism departments including events, overseas offices and served for three years as the Country Manager for the authority’s Gulf Co-operation Council States market based in Jeddah, Saudi Arabia.
Mr Al Shamisi, who is married with two children, speaks three languages – Arabic, English and Italian and is also qualified as an internal auditor. In his spare time, Mr Al Shamisi enjoys sport, particularly golf and volleyball, travelling, theatre and reading.
Anas Almarie is an Executive and Founding Member of Arab Social & Digital Media Council, Co-Host of the weekly show #HRMEChat in affiliation with (SHRM) Society for Human Resources Management – MEA, Award Winning Entrepreneur by Dubai Internet City 2015, Founder of MENA Social Media Awards, TV guest speaker, Keynote speaker and a featured speaker at various conferences and trade shows across Middle East and Africa, Former Lecturer at University of Sharjah – Engineering School, active member at Social Media Club, Chair Judge at International Business Excellence Awards, Gulf Customers Experience Awards, he’s currently the Director of Training & Consultancy at Focus Social Academy in Dubai Media City.
Steen Jakobsen is the director of Dubai Business Events – the official convention bureau of Dubai, where he is responsible for the promotion and development of Dubai into one of the worlds’ leading destinations for business events. Prior to joining Dubai Business Events in 2013, Steen held a similar role as director of Copenhagen Convention Bureau for 8 years.
Steen is actively engaged in the global meeting industry. He served on the Board of Directors as 3rd Vice President of International Congress & Convention Association (ICCA) from 2008 – 2014.
He also served on the Board of Directors of Green Meeting Industry Council (GMIC). From 2003 – 2007, Steen was chair of BestCities Global Alliance and today he serves on the Board of Directors of BestCities Global Alliance.
Before joining the Copenhagen Convention Bureau, Steen worked for the Danish government at the Ministry of Economic and Business Affairs. Steen holds a Master degree in Commerce and Commercial Law from Copenhagen Business School and the University of Sheffield.
Rob Nicholas has been specialising in the production of media for the meetings industry for over fifteen years.
NPI is the only media company based in the Middle East focusing on the MICE market. The current portfolio includes annual Meet guides for Dubai, Abu Dhabi, Oman, Qatar, Bahrain and Saudi Arabia. NPI also independently produces MeetMe (Meet Middle East) providing regular communication to meeting, incentive and event planners throughout the year. MeetMe is present on line and off line.
Prior to establishing NPI, Rob worked for US loyalty marketing specialists, Brierley & Partners (part of WPP Group), servicing the United Airlines’ frequent flyer programme, Mileage Plus, and its direct marketing campaigns for Europe.
Prior to this, Rob worked for ICLP, in Dubai and London, providing consultancy for Saudi Arabian Airlines, LuxAir, Cathay Pacific and Cebu Pacific Air in the Philippines. With a degree in media from The University of Leeds, Rob is both a specialist marketing professional and publisher.
Medhat Nassar enjoys over 25 years’ experience in Corporate Travel Management, Tourism Marketing and Business Events. He served as the chairperson of International Congress & Convention Association (ICCA) Middle East Chapter from 2010 – 2014 and as a member of the Dubai Tourism Development Committee over the same period.
Medhat moved to Dubai in 1997 to join the Emirates Group as Regional Manager Middle East and West Asia for Business Travel International (now HRG), then as Marketing Manager Dnata. in 2001, Medhat also developed the first Emirates Groups’ business events management segment and he has since then accumulated extensive experience in the ME meetings industry, by working on several key projects including the IMF World Bank Meetings in Dubai 2003.
In 2007, Medhat co-founded Meeting Minds – Experts as a leading PCO in the Middle East and Gulf region, with offices in Dubai & Abu Dhabi as well as operations in Qatar, Egypt, Saudi Arabia and Kuwait and successfully staged several of the region’s largest international conventions for government, academic, scientific, non-for-profit associations and corporate clients, in addition to providing association management and delegate registration solutions.
Meeting Minds Experts is the first UAE based PCO to become an IAPCO accredited member company.
The economic power shift towards the East and changing economic cycles are pushing corporations and associations to expand and invest more in emerging markets and less in traditional markets.
The Middle East Region lead by the UAE, is geographically well positioned, right at the heart of global trade and business and is witnessing rapid expansion in the meetings and events industry.
The predicted continuous growth in infrastructure investments in the Middle East – are key drivers behind the desire to create new business hubs for travel, finance, and meetings and events in the region, as a means to diversify regional economies and reduce their dependence on oil and gas revenues.
The rise of the middle class across the Gulf Cooperation Council States which includes the UAE, has led to greater consumption of goods and services and in turn more marketing investments by corporations to expand their market share.
Furthermore, there is a real sense of entrepreneurship and a thirst for innovation across all economic segments within the region. The UAE, as an emerging force – thanks to the government ongoing quest for quality, ease of doing business and inspiring new initiatives that focus on happiness, tolerance and building a knowledge economy – has attracted the traditional members of professional associations to relocate to the ME, encouraging corporations and associations to actively introduce new initiatives and events within the region.
Is time literally getting faster or are we just struggling to keep up? Or perhaps has the human brain not evolved to cope with bombarding distractions, information overload and 24 hour time zone of the modern working business? If this is the case is there anything that we can do about it? The good news is that through the disciplines for psychology, behavioral economics and neuroscience we have learned that we can’t change much of what is happening around us, but we can learn to control and leverage our brain far more than we thought.
This session explores and provides practical take home ideas so you can improve your own reality, create more time, borrow others intelligence and shift others’ needs.
Director of Training & Consulting – Focus Social Academy
The journey of discovering the future buyers in the meeting industry starts by going backward in the social media and online presence, PAUSE to analyse and audit the now then moving FORWARD after considering latest statistics, numbers, and trends.
This keynote will help, guide, and inspire PCOs with connecting and building relationships with new clients by sharing how to extract smart insights and reports from multiple Digital & Social Media tools, to help PCOs to find clients by discovering their personas, and the opposite too, how clients would search and find PCOs online using some techniques and speaking their language; being there where they interact and are active the most based statistics and report, once sorted, then communication is crucial, it’ll help PCOs to communicate with clients and future buyers by understanding the DNA of Social Media and its platforms since each has its own language; platforms are like countries; they’re different and each one got its own language; timing; culture, style … etc, be ready for this journey with your social media scout Anas Almarie.